Heaven Hill Brands Introduces Limited Hpnotiq Freeze Pop
Leading up to the 20th anniversary of Hpnotiq, Heaven Hill Brands will release a branded Hpnotiq freeze pop in select markets.
“Hpnotiq has an amazing tropical flavor that is fruit-centric yet not overpowering” said Associate Brand Manager Brittany Wenig. “When we first decided to launch HQ popsicle, there were not many other spirits brands with a strong brand recognition launching popsicles. Many were unbranded and unknown to the consumer. Leveraging the Hpnotiq name will allow the popsicle to stand out among the clutter of new entry frozen products.”
Hpnotiq Freeze Pops, featuring cognac and exotic fruit juices, will be available in Texas, South Carolina, Georgia and Florida. Consumers in these markets can find the limited product either in freezer boxes or on store shelves next to Hpnotiq or in the RTD section. There may be on-premise, or bar/restaurant availability as well in some markets.
Since Hpnotiq launched in the early 2000s, the brand team felt like Hpnotiq Freeze Pops would be a throwback product for customers who enjoyed freezer pops when they were growing up.
To develop the popsicle, the team partnered with Claffey’s Cocktails, a cocktail company that introduced the world’s first Adult Freezer Pop in 2014. The brand will promote the product through social posts and advertisements, with possible involvement of social influencers. Stay tuned for more information on the HQ Freeze Pop.
