It’s Ryder Cup Week: Watch Elijah Craig Take the World Stage
The Ryder Cup 2023 is being played in Rome, Italy this year from Sept. 25-Oct. 1 at the Marco Simone Golf and Country Club. As the Official Bourbon of the Ryder Cup, Elijah Craig will be executing a wide range of marketing activities to generate excitement among fans and build awareness for the brand including airing a new brand spot just in time for the brand’s world stage debut.
See it for yourself:
Elijah Craig FY24 Signature Style Ryder Cup Spot0:30
This prestigious event partnership will further elevate and premiumize the Elijah Craig brand in front of a worldwide audience. With fresh creative assets, high-value brand ambassadors, and key media partnerships, Elijah Craig is deeply integrated into the Ryder Cup experience, both domestically and abroad (for those in attendance). The brand even released limited edition bottles for the event: Watch brand ambassadors Max Homa and Amanda Balionis Renner unbox theirs on Instagram.
You can participate virtually by keeping an eye out for the Father of Bourbon during live coverage of the Ryder Cup on NBC, NBC Sports, Golf Channel and USA Network:
After the event, we’ll update you with photos from our on-course branded bar where we will be serving the signature Official Bourbon Cocktail of the Ryder Cup, The Roma Old Fashioned, during the tournament.
The Roma Old Fashioned:
- 2 Oz Elijah Craig Small Batch Bourbon or Straight Rye Whiskey
- .25 Oz Demerara Sugar Syrup
- 3 Dashes of Orange Bitters
- Mix with ice & stir until well chilled
- Garnish with orange swath
- Enjoy!
