Join Us for Elijah Craig Old Fashioned Week: October 13 – 22
The fourth-annual Elijah Craig Old Fashioned Week (OFW) kicks off on Oct. 13 and runs through Oct. 22. Support Elijah Craig and OFW by visiting participating bars and restaurants near you! Find locations using the “Find A Bar” tool. The brand will be donating $1 for every Old Fashioned sold to the Southern Smoke Foundation. Heaven Hill team members can even be reimbursed for purchases of Elijah Craig Old Fashioneds at participating accounts throughout the week.
This event is a ten-day celebration designed to raise a glass to the time-honored cocktail while raising money for the Southern Smoke Foundation, an organization dedicated to supporting food and beverage workers nationwide through emergency relief funding and access to mental health services. Bourbon fans are invited to toast their favorite Elijah Craig Old Fashioned while supporting a great cause.
If you have any questions about Old Fashioned Week, please contact Kali Jones.
Find Participating Accounts Near You
Participating bars and restaurants will feature a riff (or two, or three…) of a unique Elijah Craig Old Fashioned for guests to enjoy and partake in the festivities. Find a participating account in your area using the “Find a Bar” feature on the Old Fashioned Week website. You can even build your itinerary for the week. Off-Premise, you will see larger than life Old Fashioned displays co-merchandised with the ingredients needed to make this iconic cocktail and POS promoting the week-long celebration.
Get Reimbursed for Purchases of Elijah Craig Old Fashioneds up to $50 During OFW
Heaven Hill is proud to help team members get in on the fun. This year, we’re offering an employee reimbursement of up to $50 on purchases of Elijah Craig Old Fashioneds from 10/13/23 – 10/22/23. Employees will initially pay with their personal credit card, debit card, or cash. To receive reimbursement, employees must save their reciept and complete this form.
To be eligible, the form must be submitted by end of day on October 31, 2023. You can submit more than one receipt but will only be reimbursed for up to $50 total. Reimbursement will be applied to your last November paycheck.
*For those attending the Old Fashioned Week kickoff event in Kentucky, at NEAT on 10/9/23, reimbursements following the same stipulations will be honored for purchases at the event. Receipt must be dated 10/9/23 and dispersed by NEAT Bourbon Bar.
Supporting The Southern Smoke Foundation
Elijah Craig first launched Old Fashioned Week in 2020 to support the food and beverage industry in a moment of crisis. Over the past three years, donations of more than $300,000 have been given to Restaurant Workers’ Community Foundation and Southern Smoke Foundation combined. In 2022, with the help from Elijah Craig’s donation, Southern Smoke Foundation provided more than 80 no-cost mental health counseling sessions to industry workers nationwide through their mental health program, Behind You, and distributed $109,775 in emergency relief grants to workers affected by crises including natural disasters, the Jackson, Mississippi water crisis; and other unforeseen events. Elijah Craig is proud to continue hosting Old Fashioned Week in 2023 and support Southern Smoke in directly benefiting the bar and restaurant community as a part of Heaven Hill’s broader Corporate Citizenship efforts.
Mix an Old Fashioned With Us
Even if you won’t be visiting a local account, you can still celebrate Old Fashioned Week 2023 by making a classic Bourbon cocktail or even a mocktail take on the Old Fashioned at home!
Old Fashioned Mocktail “The Old Virgin:”
- 3.0 oz of strong steeped Darjeeling and Chai Tea*
- .75 oz rich simple syrup**
- 3 drops 1:1 saline solution***
- 5 drops of Fee Brothers Old Fashioned Bitters (NA. Made with Glycerine)
- 1 lemon peel
- 1 NA cherry
Combine all of the liquid ingredients together in a mixing glass, ice and stir until well chilled. Fill a rocks glass with large format ice cubes. Strain beverage into glass. Express the lemon peel over top of the cocktail, twist and allow to rest on top of ice. Finish with a cherry.
*Strong Tea. 8 oz hot water. 1 chai tea bag. 1 darjeeling tea bag. Steep both tea bags in hot water for at least an hour. This will help pull the flavors and tannins out of the tea. The longer you can let it steep the more tannins that will be present in the final product. Chill until usage.
**Rich Simple Syrup. 2 c. cane sugar. 1 c. hot water. Mix the two together. Stir till sugar has completely dissolved. Refrigerate until usage.
***Saline Solution. 1 c Morton’s Table Salt. 1 c Hot water. Combine and stir until salt has dissolved. Allow to come to room temperature before using.
As always, Heaven Hill Brands reminds you to “Think Wisely. Drink Wisely.® ”
