Heaven Hill is excited to announce that Deep Eddy Vodka, one of the fastest-growing American-made spirits brands, has officially launched Deep Eddy Lime Vodka. Made with real lime juice and handcrafted in small batches at the Texas-based distillery, this fresh flavor bursts onto the scene amidst a leading citrus portfolio, as the brand’s first new flavor in three years. Starting things off with a bang, the new expression has just been named Best American Flavored Vodka at the 2021 World Vodka Awards.

Deep Eddy Lime Vodka will be available nationwide beginning this month at a suggested retail price of $19.99/750ml bottle.

To celebrate the launch, we will feature several Deep Eddy Lime Vodka stories detailing different elements of the product launch. This article will dive into the brand’s history of success in the citrus vodka category and why the brand chose lime as its next flavor launch.

Citrus Success

Citrus tells the success story of Deep Eddy. Deep Eddy Ruby Red, the number one selling grapefruit vodka, is up 12.2%, selling an impressive 1.8 million cases since launching – double the volume of the nearest competitor, Kettle One Grapefruit and Rose Vodka.

Deep Eddy Lemon also boasts an impressive performance as the number one selling citrus vodka by 9 liter cases at both 13 and 52 weeks in Nielsen. The product is up an impressive 36.7%, selling 1.6 million cases since launch.

Why Lime?

Deep Eddy is focusing on its strength in citrus with the launch of Lime – Deep Eddy built the grapefruit category with Ruby Red, and Deep Eddy Lemon has been instrumental in the growth of the entire lemon vodka category. When choosing Deep Eddy’s next flavor, Lime was the clear winner as the brand expands its successful citrus footprint.

Built on the foundation of the ten-time distilled Original Vodka, the bright, tart flavor showcases the real lime juice. The simple, straight forward flavor is ripe for celebrating any occasion, either on its own, topped with seltzer or as an exceptional cocktail base. Lime is essential behind the bar as the number one cocktail garnish, go-to mixing ingredient, and base for the number one cocktail in the U.S., the margarita. Additionally, lime is the number one sparkling water flavor among consumers.

“From the first sip, Deep Eddy Lime delivers on the crafted, fresh flavor true to the brand’s reputation,” said Reid Hafer, Group Product Director. “Deep Eddy continues to invigorate the vodka category and spirits industry with our innovative approach to simple, real flavors and passion for the Deep Eddy experience.”

Natural Ingredients Stand Out from the Competition

When compared to competitors, Deep Eddy Lime Vodka stands out – literally. Aesthetically, you can see the difference in product quality as Deep Eddy Lime uses juice from real limes, giving it a natural and subtle green tint, whereas competitors’ are clear in color, making them indistinguishable from all other vodkas. Deep Eddy Lime is bright, clean and fresh on the nose unlike competitors which smell overwhelmingly sweet like a lime Jolly Rancher. Finally, Deep Eddy Lime rises above the rest in flavor profile, featuring the tart characteristics of fresh lime juice whereas competitors feature an artificial flavor with bitter and pithy undertones of lime peel.

Deep Eddy Lime Vodka will be supported in trade and consumer media, social media, out of home displays, and retail point-of-sale, which we will explore further on echo this month.

Dive in, and appreciate the authentic flavor of Deep Eddy Lime Vodka with these recommended recipes: