Some of the strongest business relationships are the ones that grow alongside the brands they support. Our longstanding partnership with Lipman Brothers in Tennessee has entered a new chapter, one marked by growing momentum, an expanding portfolio and a shared commitment to what comes next.

We’ve worked with Lipman Brothers for years, building our American Whiskey portfolio throughout Tennessee. More recently, the success of Lunazul Tequila and Tequila Ocho has brought new energy to the relationship. As these brands have grown, so has our business with Lipman, creating new opportunities for both teams across the Tennessee market.

“It’s exciting to see how much our partnership with Lipman has grown,” said Chuck Roland, Regional Manager – Tennessee. “We’ve built strong relationships across both teams, and the success we’re seeing with Lunazul and Tequila Ocho is a great example of what we can accomplish together. There’s a lot of momentum in Tennessee, and we’re excited to keep building on it.”

That momentum didn’t happen overnight. Chuck credits much of the success to the people behind the partnership. Years of working together have built strong relationships across both organizations, and as our portfolio has grown, our local team and the Lipman team have continued working closely to turn that momentum into results in the market.

There is also a natural connection between our two companies that extends beyond the business itself. Like us, Lipman Brothers is family-owned, with roots in Kentucky and a history that spans generations. Both companies have grown while maintaining a strong emphasis on people, relationships and culture. That common ground has helped create a partnership built on trust, shared values and a long-term view of success.

“At Lipman Brothers, we believe lasting success is built on trusted partnerships, shared accountability, collaboration and a commitment to winning together. Our relationship with Heaven Hill and alignment with our local team in how we go to market elevated our execution across Tennessee, and we’re excited to build on our success for years to come,” says Shane Bashlor, VP of Portfolio Development, Lipman Brothers.

Looking ahead, our focus is on continuing the momentum we’ve built together. For Chuck, the next chapter is also about continuing to invest in the people and relationships that have brought us this far. As the business grows, he sees an opportunity to strengthen our local presence and continue building alongside the Lipman team.

Our partnership with Lipman Brothers is a strong example of what Thriving Together looks like in action. It’s about two family-owned businesses, teams that know and trust one another, and a relationship that has become stronger as we’ve grown together. With that foundation in place, we’re excited about what we can continue to build together in Tennessee.