The Cantarito, also known as one of the most popular Tequila cocktail in Mexico and the cousin of the Paloma, is the next big tequila cocktail! Nothing is more refreshing than a Cantarito cocktail filled with fresh fruits and Lunazul Tequila. To capitalize on the Tequila cocktail momentum, the Lunazul team is executing a cohesive on-and-off-premise program to support the alignment of Lunazul and the Cantarito Cocktail that is happening now across the nation!

Partnering with Bon Appetit, media will include custom videos, articles and a co-branded consumer sweepstakes for a trip to Mexico. In addition to Cantarito mugs for the on-premise, bartenders are encouraged to submit their own Cantarito recipes to #LunazulCantarito for a chance to win a trip to Mexico. Off premise will feature a custom display that highlights the cocktail.​​​​​​​

Heaven Hill team members have even joined in on the fun, celebrating Lunazul’s recent milestone of 1,000,000 cases shipped with the rallying cry “1 Million and Growing” by planting succulents in Lunazul Cantarito mugs at employee engagement events in Louisville and Bardstown, KY. ​​​​​​​

The program has already seen success with hits in the media, a notable article quoting the cocktail as the “Most Fun Drink I’ve Ever Had”. Read more:

• A Cantarito For a Good Cause
• The Cantarito Is the Most Fun Drink I’ve Ever Had
• You should be drinking the cantarito

Ready to mix your very own Cantarito? Click here!