From reducing water bottle waste to hands-on service events, this year’s National Sales Meeting (NSM) was more than an opportunity for Heaven Hill Brands team members and partners to learn and grow together. It was a meaningful chance to show up for the Nashville community, supporting local partners, strengthening the service industry, and advancing our commitment to being good corporate citizens.

Throughout our time in Nashville, Heaven Hill focused on supporting organizations that care deeply for the people who help the city thrive. Want to see how we left our mark in Nashville? Read below to learn how our team members supported local non-profits throughout NSM.

Big Table Nashville 

Since 2021, Big Table Nashville has walked alongside hospitality and food service workers, offering support through moments of crisis, burnout, and housing insecurity. NSM attendees partnered with Big Table to create and distribute “Unexpected Envelopes,” hand-delivered gestures of care for those who serve others every day. Each envelope included a handwritten note, a handmade friendship bracelet, and a $20 gift as small tokens of appreciation honoring the heart and hustle of an industry that shares our own spirited DNA.  

Martha O’Bryan Center 

The Martha O’Bryan Center plays a critical role in supporting students and families in Nashville through academic programs, after-school initiatives, and college/career readiness. Serving more than 12,000 individuals each year across 16 Tennessee counties, the Center creates inclusive and equitable environments where families can truly thrive.

To support their mission at NSM, attendees assembled Hygiene Kits for the Center’s caregivers and families. Each kit included essential items such as toothbrushes, toothpaste, deodorant, body wipes, and lip balm.

Fill It Forward 

Each attendee received a reusable “Fill it Forward” Heaven Hill Brands water bottle that is equipped with smart tag technology, allowing them to track hydration, environmental impact, and give back to a rotating nonprofit organization each month. In just a week, the bottles have tracked over 270 lbs. of CO2 emissions.

Supporting our communities, uplifting essential workers, and making intentional choices that align with our values aren’t just one-time NSM initiatives; they’re part of our long-term commitment to reinvesting to help the communities we call home truly thrive. Thank you to everyone who took the time to participate. You are helping us make an impact.