For more than a century, Old Fitzgerald has been a name that has simply never gone out of style. It is a Bourbon shaped by time-honored craftsmanship and unmistakable character; it has long been a Bourbon associated with gracious hospitality, discerning taste and occasions worth savoring.

The story begins in the 1870s, when the JNO. E. Fitzgerald trademark first appeared. Inspired by John E. Fitzgerald, a man remembered for his refined palate and adventurous spirit, the rich, full-bodied whiskey found an early following aboard luxury steamships and rail lines and inside private clubs establishing an early connection between Old Fitzgerald and a world of elevated hospitality and refined experiences. The Old Fitzgerald name was officially registered in 1884, and the first bottles reached the market a few years later.

Old Fitzgerald’s legacy continued through a defining era in American Whiskey. During Prohibition, it was among the whiskeys permitted to be sold for medicinal purposes. Following the end of Prohibition, the brand continued its rise under the stewardship of Julian “Pappy” Van Winkle. By the 1950s, Old Fitzgerald’s distinctive decanter had become a fixture on well-set tables and high-end backbars, earning its place as a symbol of hospitality and Bourbon hosts were proud to pour and share.

A new chapter began in 1999, when Heaven Hill Distillery acquired the historic Bernheim Distillery and, with it, the Old Fitzgerald brand. Since then, we’ve had the privilege of carrying its legacy forward. In 2018, the Old Fitzgerald Bottled-in-Bond Decanter Series debuted, bringing together the brand’s rich history, distinctive presentation and the exacting standards of one of American Whiskey’s most meaningful designations. Last year, that story continued with the introduction of Old Fitzgerald 7-Year-Old Bottled-in-Bond, a year-round expression that brings the brand’s legacy to more occasions while preserving the standards that have long defined the Old Fitzgerald name.

That Bottled in Bond designation is more than a mark on the bottle. Established by the Bottled in Bond Act of 1897, it represents a longstanding commitment to authenticity and quality. To earn the designation, a whiskey must meet exacting standards, including being the product of one distilling season, aged for at least four years and bottled at exactly 100 proof. Both Old Fitzgerald 7-Year-Old and the Decanter Series go beyond that minimum aging requirement, with each carrying its own age statement. The details of each bottle tell even more of the story. Old Fitzgerald 7-Year-Old identifies its spring or fall distilling season on the neck label, while the Decanter Series uses distinctive neck wrap colors that correspond to each edition.

Today, Old Fitzgerald connects generations of American Whiskey history with the people who continue its tradition. Its story has passed through different eras, owners and occasions, but its commitment to quality has remained constant.

That’s what Thriving Together looks like: honoring the legacy entrusted to us, preserving what makes it special and giving the next generation something worth carrying forward. With Old Fitzgerald, we’re proud to carry forward a story for more than a century in the making and prove that some things truly never go out of style.