PAMA at Puerto Rico Cocktail Week
Recently, PAMA traveled to the brand’s first-ever Puerto Rico Cocktail Week! PRCW is a week-long conference to celebrate the cocktail industry. Participants attended industry seminars, guest bartender nights, pairing dinners, cocktail tours, and special events. Attendees ranged from bar professionals, iconic mixologists, and cocktail enthusiasts.
Not only was the event an opportunity for the industry to get together to learn, proceeds from the conference went to Tip Jar, an emergency fund established to raise awareness of the needs of hospitality industry professionals, bartenders, servers, and support them through donations of symbolic virtual tips.
PAMA participated in six events throughout the week. The opening and closing parties attracted many consumers to the PAMA booth to try signature cocktails and enjoy a piece of PAMA swag. The team was honored to feature Lynn House, who also hosted her own Guest Shift at a local bar.
PAMA wrapped up the week, sponsoring a local beach cleanup and informational session about microplastics. It was an incredible experience to see the PAMA love for the island, making it truly understandable why it is Puerto Rico’s number one liqueur.
