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Raise Your Glass for the 1st World Bourbon Toast

Raise Your Glass for the 1st World Bourbon Toast

Mark your calendars for Tuesday, September 17, 2024, and join Bourbon enthusiasts from across the globe for the World Bourbon Toast, a celebration of Kentucky’s finest spirit and the 25th anniversary of the Kentucky Bourbon Trail. Whether you’re in Kentucky, across the U.S., or halfway around the world, this is your chance to raise a glass and be part of a worldwide moment.

Heaven Hill Brands will be compiling a special video featuring our very own Bourbon lovers! Want to be included? Here’s how:

  1. Record a video or capture a photo of yourself toasting using your favorite Bourbon in Heaven Hill’s portfolio.
  2. Submit your video by emailing it to [email protected] on September 16th to be featured in the special video on our Heaven Hill corporate channels. Even if you don’t make the submission deadline, you can still participate in the Worldwide Bourbon Toast on September 17 (see details below).

Join the Kentucky Bourbon Trail in celebrating with the first-ever World Bourbon Toast on September 17th!

How to Participate: 

  • Capture a photo or record a video of your toast using your favorite bourbon in Heaven Hill’s portfolio, then share it on social media using the hashtag #WorldBourbonToast. Don’t forget to tag @kentuckybourbontrail for a chance to be featured on their social media stories!
  • Head over to WorldBourbonToast.com at 4:00 pm local time in your time zone. The Kentucky Bourbon Trail will be live streaming from around the globe for 24 hours, showcasing toasts from every corner of the world. No matter when you join, you’ll be part of the worldwide bourbon celebration!

Whether you’re submitting a video, posting with #WorldBourbonToast, or tuning in to the live stream, you’ll be joining Bourbon enthusiasts from around the world in a historic moment of celebration. Let’s honor 25 years of the Kentucky Bourbon Trail and the passion, craftsmanship, and community that make this industry so special. Cheers!