The countdown is on, and the excitement is building for Team Bluecoat as they prepare to ride for more than miles in the American Cancer Society’s Bike-a-thon—an event that has become not just a tradition, but a passion. For the third consecutive year, the team is gearing up for the nearly 65-mile journey from Philadelphia’s Ben Franklin Bridge to Atlantic City, New Jersey—but this year, there’s a new twist.

Introducing Team Bluecoat x KieranTimberlake—a powerful new partnership between Philadelphia Distilling and KieranTimberlake, an innovative, award-winning architectural firm with deep roots in sustainability and research. KieranTimberlake’s employees have been riding alongside the team for years, and this year, they’re stepping up as co-sponsors, bringing their dedication and passion to the forefront.

Over the years, Team Bluecoat has raised over $67,000 for the American Cancer Society, and we are very proud to be ranked 6th overall. This year, with KieranTimberlake officially on board, we’re ready to take our fundraising efforts to new heights.

The ride is set for Sunday, June 1st, and we want you to be on the team! You can join us by registering directly through this team link, and use the code BLUECOATKT for free registration. Transportation will be available for the return trip from Atlantic City, along with secure bike transport. And, of course, a celebration awaits near the finish line after the ride, with more details coming soon.

Here’s the ask: while the American Cancer Society has a minimum fundraising goal for participants, Team Bluecoat x KieranTimberlake is aiming higher. We’re asking each rider to raise at least $400 by June 1st. Every extra dollar raised helps fund cancer research, support services, and patient care—and every mile ridden brings us closer to a world without cancer.

This is more than just a ride. It’s a statement. A commitment. A chance to make a tangible difference. Anyone is welcome to join the team, and we’re especially eager to get Heaven Hill employees involved this year.

So, what are you waiting for? Join us, ride the miles, raise the funds, and be part of something bigger. Contact Aaron Selya to learn more. Looking to take part in even more biking adventures? Don’t miss out on the Bluegrass Bourbon Ride, happening June 14-15 in Bardstown, Kentucky. Click here for more details and to sign up!