Thriving Together Thursday: Randy Strand
This #ThrivingTogether Thursday, we’re raising a glass in honor of a true Heaven Hill legend: Randy Strand. Randy will be entering into his well-earned retirement in August, so today, we’re reflecting on the spirit he’s brought to Heaven Hill Brands for over a decade—one that’s defined by connection, loyalty and a “can-do” attitude.
Randy joined Heaven Hill in July of 2013 as a Regional Manager for Indiana, bringing with him a wealth of industry knowledge earned through years with distributors in Georgia and South Carolina, as well as Seagram’s, Brown-Forman and Moët Hennessy. It was that rare, well-rounded experience—supplier, distributor, leader—that made Randy such a natural fit for our culture. By 2016, he had stepped into the role of AVP Sales for the North Central region, where he’s been a cornerstone ever since.
But titles only tell part of the story.
To know Randy is to know someone who leads with authenticity and acts with integrity. He’s the person you can count on at 3 a.m.—no questions asked. He’s the mentor who always made time for a call. The friend who lifts everyone around him. And yes, the guy who’ll cook up a great meal, pour a round, and make sure everyone’s laughing by dessert.
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“Randy has been a true leader in our sales organization. His leadership drove sales results, but he also built and mentor our next generation of HHB sales leaders. He set high expectations but managed with the heart of a teacher.”
– Chief Sales Officer Steve Feller
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“Randy has always demonstrated seasoned leadership, maintained an exceptional rapport with our partners, and consistently delivered valuable contributions to Heaven Hill. He has always been willing to roll up his sleeves and get things done.”
– VP, Strategic Partnerships John Morrison
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“Randy is truly a ‘work together to win’ person. He’s been there for every question, every challenge. He will be deeply missed.”
-Regional Manager Scott Bjerva
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“Randy raised the caliber of our team. He connected with our distributor partners because he’s walked in their shoes. Personally, he’s family. He’s the most loyal, honest, and uplifting person I know.”
– VP, Off Premise National Accounts Mike Sporich
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As Randy heads into retirement, likely from a lake house deck, golf club + Elijah Craig in hand, with his beloved wife Libby, kids and grandkids nearby—we know his presence will remain woven into the fabric of our culture. He’s left our organization stronger, more connected, and ready for the next chapter.
From all of us at Heaven Hill Brands: thank you, Randy.
For your leadership. For your impact. And most of all—for showing us what it means to thrive together.