Trust, accountability and growth have shaped our relationship with Southern Glazer’s Wine & Spirits (SGWS) across the Mid Atlantic for years. Our teams continue to work side-by-side, delivering results while building meaningful connections in the market.

For Regional Manager Liz Townsend, it’s all about collaboration.

“We are very focused on delivering our key priorities,” Liz said. “Everyone, from our Trade Development team to our directors, managers and sales representatives, is willing to share ideas and work together to move our business forward.”

That mindset has fueled consistent momentum across the region. For more than three years, the Mid Atlantic has consistently delivered on its annual targets, closing FY26 as one of the company’s top-performing regions. In Washington, D.C., the team achieved more than three times its FY26 Lunazul NSV goal, demonstrating how local market knowledge, creative thinking and strong execution can accelerate growth.

Across the region, that disciplined approach has translated into standout brand performance, from strong double-digit growth for Elijah Craig Small Batch in the on-premise channel to Lunazul Reposado becoming one of the brand’s strongest-performing markets nationwide, ranking second only to Texas and outpacing the next closest market. The partnership has also celebrated important milestones along the way, including reaching a new volume milestone in Delaware that reflects the dedication, alignment and shared commitment of both teams.

That shared commitment is something both teams value.

“Our partnership is strong and built on trust and transparency,” Chris Cummings, VP/GM Mid Atlantic – Transatlantic Division, said. “Liz has worked with me and the SGWS team for more than 10 years. We’ve been through our fair share of market swings during that time, and we’ve always come out of downturns stronger. Both sides have a strong desire to be best in class, which creates great collaboration and synergy across our teams. Liz and her team trust us to make the right decisions for the sales teams and the market, while helping us fine-tune our approach with their deep brand knowledge and in-market support to get us across the finish line.”

For Liz, however, the achievements are about more than business performance.

“Our teams work together to win,” she said. “No one is afraid to bring ideas to the table, and that collaborative spirit is what makes this partnership so successful.”

Looking ahead, Liz is excited about the opportunities in the on-premise channel and the momentum the teams are building together.

“We have never been as focused on the on-premise business as we are today,” she said. “There is so much opportunity for our portfolio, and I am excited to see what our brands can accomplish.”