Heaven Hill Brands Closes Black Velvet Acquisition

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​Today, Heaven Hill Brands completed the acquisition of Black Velvet Canadian Whisky​, the second-largest selling Canadian Whisky in the world, and the historic Black Velvet Distilling facility in Lethbridge, Canada, from Constellation Brands Inc. Read the full press release here.

Black Velvet, named for its velvety smooth taste, fills an important gap in Heaven Hill’s broad distilled spirits portfolio by substantially expanding sales activities in the Imported Whisky category and fits perfectly with its portfolio of high volume, quality brands like Evan Williams Bourbon, Burnett’s Vodka, Deep Eddy Vodka, Admiral Nelson’s Rums, and Christian Brothers Brandies.

“Today we are proud to officially welcome this iconic brand and others into Heaven Hill’s historic portfolio,” said Max L. Shapira, President of Heaven Hill Brands. “The Heaven Hill family is proud to continue the culture of Black Velvet and nurture the unique heritage of this great Canadian Whisky that has built a solid foundation for growth.

Heaven Hill is so excited to welcome 16 new Heaven Hill Distilling Canada Inc. employees and looks forward to working with the United Food and Commercial Workers Canada Union, Local No. 401. On Thursday, October 31, 2019, a welcome orientation and celebratory luncheon were held in Lethbridge for the new employees. This included a Heaven Hill 101 crash course and a catered lunch with President Max Shapira and VP Marketing Kate Latts. 

Additionally, on behalf of the new employees, Heaven Hill made a $10,000 donation in their honor to the United Way of Lethbridge & South Western Alberta, specifically the Poverty to Possibility pillar, to show support for the local community in which they work and live. Several representatives (pictured below) from United Way were there to speak and accept the donation.