Get to Know Heaven Hill Bottled-in-Bond

There’s a saying that was passed down to Heaven Hill President Max Shapira from his father, Ed: “It takes patience and perseverance to produce something of great quality.”

That principle has guided us since we barreled our first batch of whiskey in 1935, and still informs our most important decisions today. In 1939, when we released Old Heaven Hill Bottled-in-Bond, it quickly became the #1 best-selling Bourbon Whiskey in the state of Kentucky.

Eighty years later, we are revitalizing the Heaven Hill brand with our latest release – seven-year-old Heaven Hill Bottled-in-Bond Bourbon.

Using the name Heaven Hill on the bottle means a lot to our family and our history. With this Bourbon, we are proudly, and intentionally, displaying the name of Heaven Hill Distillery, showcasing our heritage and embracing our role as stewards of the American Whiskey movement today.

Everything about the bottle and the Bourbon inside represents where we’ve come from and where we’re going next. Learn more about this very special release on the HHD website here.

The Meaning of Bottled-in-Bond in 2019

By many account, the whiskey landscape in late nineteenth century America was a little…unpredictable. While many distillers were being transparent with consumers, some not so trustworthy producers were putting additives like iodine, tobacco, and kerosene in their whiskey, and sharing false information about the spirits’ age and ingredients.

When the federal Bottled-in-Bond Act was passed in 1897, it allowed the U.S. governments to serve as a guarantor of a spirit’s quality. As the first ever consumer protection law, the Bottled-in-Bond Act declared that a whiskey was not only safe to drink, but of the same provenance advertised on its label.

This historic moment was a huge part of the American Whiskey heritage. More than one hundred years later, it’s still a relevant part to that story. Learn more about what Bottled-in-Bond means during the current whiskey boom, and how these days it’s about much more than transparency on the HHD website here.