Hpnotiq Liqueur Now An Official Partner of the Houston Rockets and Toyota Center

— December 4, 2023

Premium Hpnotiq cocktails to be offered at the arena year-round

BARDSTOWN, Ky (November 29, 2023) – Hpnotiq Liqueur, the storied spirits brand known for its electric blue hue, is excited to announce it is now an Official Partner of the Houston Rockets and the Toyota Center. As part of the partnership, the arena will feature specialty Hpnotiq cocktails on its Upper Concourse for Rockets fans and attendees to more than 100+ ticketed events held at the venue.

“Since its launch, Hpnotiq has been a mainstay in the culture of music, sports and nightlife,” said MaryCrae Brotzge, Group Product Manager at Heaven Hill Brands. “We’re thrilled to be able to offer premium Hpnotiq cocktails to attendees at the wide variety of events the Toyota Center hosts all year long.”

Launched in 2001, and now as the second largest fruit-based import liqueur according to Beverage Information Group, Hpnotiq has maintained a strong presence in the liqueur category for more than two decades and continues to thrive. Hpnotiq has experienced tremendous growth over the past several years, bringing in a new demographic of consumers to experience the brand’s refreshing, fruit flavor. Hpnotiq will meet these consumers where they are by tying the brand’s hip-hop music roots to the world of sports for the ultimate cultural alignment. Follow along on social at @Hpnotiq on Instagram, Facebook, Twitter and YouTube.

ABOUT HPNOTIQ: Hpnotiq (www.hpnotiq.com) is a refreshing blend of natural exotic fruit juices, premium vodka, and a touch of cognac. This perfect fusion, along with its aqua blue color and incredible mixability, made Hpnotiq one of the fastest growing products in the history of the distilled spirits industry.  Today the brand is a staple in retail stores and nightlife accounts across the country. Marketed and Distributed by Heaven Hill Brands, Hpnotiq is an integral part of a family of spirits that have stood for quality since 1935.

ABOUT HEAVEN HILL BRANDS: Founded in 1935, Bardstown, KY -based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and led spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams, Elijah Craig, Larceny, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy Vodka; Admiral Nelson’s Rum; Black Velvet Canadian Whisky; Lunazul Tequila; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur, plus the newly acquired Samson & Surrey portfolio.   

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Kaitlynn West
Heaven Hill Brands
(502) 413-0230


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