Since 2010, Deep Eddy Vodka has boldly embraced the unconventional. Inspired by a swimming pool in Austin, Texas, the brand began with a simple but disruptive idea: Sweet Tea meets Vodka. Since then, Deep Eddy has captured the spirit of Austin and continued to create new ways for people to enjoy Vodka.

From those early days, Deep Eddy set out to do things differently.  Crafted with real ingredients, distilled ten times and filtered eight times using pure water, Deep Eddy is committed to the belief that the best of times and drinks come from just a few simple, real ingredients.  What started as a single product quickly grew into a full family of Vodkas, leading the flavored Vodka category with offerings made from real fruit and a commitment to quality that consumers can taste.

As the brand gained momentum, so did its reach. In 2015, Deep Eddy pushed the boundaries on what Thriving Together can mean when it was acquired by Heaven Hill Brands. With an emphasis on authenticity from both, since joining the Heaven Hill family, Deep Eddy has introduced new flavors and accelerated its growth as one of the leading premium vodka brands.

Deep Eddy has become synonymous with an easygoing and refreshing take on what Vodka can be. And it’s clear that consumers respond. Currently, Deep Eddy is the #1 Premium Flavored Vodka for Lemon, Pineapple, Lime, Grapefruit, Sweet Tea and Cranberry (Nielsen L52 w/e 2.28.26).

Today, Deep Eddy Vodka continues to thrive as a brand that balances craftsmanship with approachability. From its Austin roots to its place on shelves and back bars nationwide, Deep Eddy Vodka proves that growth doesn’t mean losing who you are, it means bringing more people along for the ride which truly embraces the Thriving Together spirit.