Lunazul Discovery Program Launch
Get ready to tune in as Lunazul makes its debut on the Discovery Channel with influencer Josh Gates from ‘Expedition Unknown’.
Intrigued by legendary mysteries and driven by curiosity, Josh Gates is on a mission for answers. `Exhibition Unknown’ chronicles his global adventures as he investigates iconic unsolved events, lost cities, buried treasures and other puzzling stories. Learn more about the show here.
The Lunazul campaign includes connected TV ads on Discovery+ January through April and a sponsorship takeover of Expeditions Unknown.
Starting April 25 and continuing for seven days, Lunazul will own all ad breaks on Discovery+ and Discovery GO, any time a viewer watches Expedition Unknown.
Beginning March 15, Lunazul will be part of a four-part custom content series on Discovery Channel’s Discovery.com/lunazul and social media channels, featuring Josh Gate’s trip to the Lunazul Distillery and following him as he explores everything Lunazul, from the agave fields to the bottling lines and the Beckmann family heritage.
- Episode 1: March 15 Launch
- Episode 2: March 25 Launch
- Episode 3: April 5 Launch
- Episode 4: April 13 Launch
